La Vie Avec Amusement

火曜日, 12月 20, 2005

仍在上海Office

朝早9:30am Leo Burnett來做pitch。佢地仲好過尋日間agency。7個裏面有6個香港人,仲為左呢個pitch,自發地做左一個200人的research來analyse concept testing;好認真噢!!而且毎個人的presentation skill 都好強,人人操流利英文&普通話;不禁懷疑:香港D人材唔通真係全部北上?!

不過佢地有個Creative Team既人講左兩次話之前見過我,但又唔recall邊度見過,可能大家有d Common Friends喎.......咁奇?我完全對佢無印象喎!

這裏的advertising agencies,不單是doers,佢地簡直係business partners。幫你做埋strategic planning,唔單只係收order做野咁簡單。

最impressed係聽到Leo Burnett話:Ask yourself if this was your own business, would you do anything different?雖然惠氏香港既GM Penny成日都有講呢句,但出自廣告公司既口,真係有d感動!

見到呢度d人咁高水準,自己真係要多d時間學吓做dValue-Added既野,唔可以再做operation level既野原地踏步。

因為下午3:30pm仲有Bates China,所以無同三舅父佢地食lunch,落去老好Starbucks grab個三文治同杯Toffee Nut Latte上返去會議室check Email。(呢個po頭一半都係喺嗰度寫架)
上海Starbucks的薑餅人












Bates 一有比較簡直比下去。Present得好亂,而且advertising platform毫無新意。我聽左一半就要出機場喇。

早左一班機9:45pm便到;但要落去好隔洩既港龍Office取回被沒收既Swiss Card......

5 Comments:

  • 阿四,你出完trip一返o黎就咁勤力po功課?抖o下先嘛!上海薑餅人幾有趣喎,味道如何呀?

    By Blogger Christina, at 1:40 午前  

  • The biscuit not as sweet as HK's. But the icing sugar top was pretty sweet instead.

    Its more reasonably priced, only RMB8.

    BTW, not like HK which is managed by Maxim group, SH's Starbucks is managed by 統一

    By Blogger Gloria, at 10:33 午前  

  • Totally agree with the value-added stuff - I am shooting for a brand management position, wish me luck. I think I demonstrated a lot on the quant side, time to get in touch with my creativity.
    Hmm...you're making me wanna rush out to starbucks tommorrow morning looking for gingerbread men!

    By Blogger Shirley, at 12:27 午後  

  • 阿四去到边就starbucks到边,
    真系好佩服你的忠诚!
    上海似乎圣诞节也越来越热闹,
    有埋灯饰添,以前细个真系早都无条,
    而加圣诞都可以上去hee下甘。。。
    值得考虑,下次番去过。。。

    By Blogger 阿二, at 1:56 午後  

  • I should have bought some Starbucks stocks....dunno why its included in NASDAQ though....high tech coffee?

    By Blogger Gloria, at 3:44 午後  

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