Brainstorming
今次上黎上海既主要目的，就係sit in佢地既2007 Centrum/Caltrate未來3年既strategic brainstorming session。
大陸廣告駛費大，確係唔同D。自己整條marketing team唔好講，creative agency Leo Burnett成條team加埋個CEO，media agency ZenithOptimedia又係成條team連GM，再加埋PR company既GM，共29人。
由朝早8:30am到下午6:30pm，3間公司既人比足一整天我地，分兩組Centrum & Caltrate做呢個"腦震盪"group discussion + presentation.....真係比足面。香港serve我地既agencies，莫講話做呢ｄ咁策略性既討論，有時連過黎開會都懶，telecon就算。
其實呢類型既會，可以啟發大家去一齊定未來3年既road map係好架。須知道我地marketeer好多時對得自己個brand太耐，好多野都係一廂情願。個客唔係永遠岩架嘛，多幾個腦比多ｄ唔同意見，出黎既稿先至sell到一般人架。
今次上黎上海既主要目的，就係sit in佢地既2007 Centrum/Caltrate未來3年既strategic brainstorming session。
大陸廣告駛費大，確係唔同D。自己整條marketing team唔好講，creative agency Leo Burnett成條team加埋個CEO，media agency ZenithOptimedia又係成條team連GM，再加埋PR company既GM，共29人。
由朝早8:30am到下午6:30pm，3間公司既人比足一整天我地，分兩組Centrum & Caltrate做呢個"腦震盪"group discussion + presentation.....真係比足面。香港serve我地既agencies，莫講話做呢ｄ咁策略性既討論，有時連過黎開會都懶，telecon就算。
其實呢類型既會，可以啟發大家去一齊定未來3年既road map係好架。須知道我地marketeer好多時對得自己個brand太耐，好多野都係一廂情願。個客唔係永遠岩架嘛，多幾個腦比多ｄ唔同意見，出黎既稿先至sell到一般人架。
2 Comments:
You should change agencies lar.
It is not a matter of your media spend. It is a matter of 誠意.
Nowadays, "腦震盪會" is my major task. Media recommendation is only an executional follow up.
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等我翩風點火, 要舊掃巴pitch餐飽... hohoho... (though I know it would not happen.)
By
Verdi, at 10:26 午前
I can sense the cultural difference between LB and Bates...
They are so professional in China!! (and 1/2 of the agency people there are HKese....)
Impressive.
By
Gloria, at 3:04 午後
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